The MOST overlooked and underrated biz strategy

I know these next few days are blocked off for most of us, so I don’t want to add to your plate. 

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I just want to pose a simple question for you to reflect on during this downtime…

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Are you letting this job mold you into someone you’re not?

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Let me dig a little deeper.

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It’s really easy to fall into these pre-made molds of what a Loan Officer should be. Especially if you’re coming from a not-so-traditional background.

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I’ve talked to so many vets, nurses, and ex-teachers who completely eliminate their past lives from their current one.

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That’s a BIG miss in my book. 

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Your background could help you dominate that specific audience because you can relate to them. 

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Your unique past isn't a liability – it's your superpower.

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And it works for you even when you’re not dealing with a client from your niched audience – think about it…

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Your past tells a story. One where you were once in your client's shoes, uncertain and seeking guidance. 

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It transforms you from just another "deal-first" MLO in their inbox into someone who gets it.

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My point is, focus less on outdoing your competition with all the same tactics every other professional is using…

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Focus on being different.

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It’s about using your unique qualities to find where YOU fit in all this…

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Not the other way around. Not muting yourself to fit into a cookie cutter mold that really doesn’t serve you. 

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Standing out trumps blending in EVERY damn time.

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That said – there are no action steps today. 

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But if you’re traveling, hosting, or just disconnecting to spend time with family today…

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Try to take the time to reflect on who YOU are.

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What YOU bring to the table.

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Don’t let your imposter syndrome win in 2024.

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Happy holidays!

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- Amir

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