The latest news in the industry has me sweating 😥😥😥

In case you haven’t heard the latest news in the industry:

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Housing Starts have fallen nearly 15% since February, and existing home sales fell 4.3%.

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And if I was any other LO right now who didn’t have their marketing, sales, ops, and finance,on LOCK right now, you might catch me saying something like…

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The latest news in the industry has me sweating 😥😥😥

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But I’m chilling. 

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I actually didn’t even blink twice at that headline when it came across my screen.

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Sure, home sales took a dip last month. 

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But the demand is still there and it’s only gonna keep growing as millennials continue to hit their prime homebuying ages. 

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Even if this was some sort of greater indication of a sudden market collapse and not what it really is (just a reflection of broader economic issues), I still would be chilling. 

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The better question to ask here is:

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Would you be?

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I know this market is volatile. I know the tides will turn. And I know that when they do, I’m ready to strike while the iron’s hot.

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If you sat back right now and took a look at your entire business (marketing, sales, operations, and finances), do you feel like you’re standing on solid foundation?

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You made it past the great extinction of 2023… but did you thrive or just survive?

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Here’s what I want to encourage you to do today:

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Conduct a quarterly business pillar review:

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1. Marketing

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Assess your current marketing strategies. Are they effective? Are you reaching your target audience? 

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If they are, great. Iterate and try to find one new marketing tactic you can implement this quarter to enhance your visibility or conversion rates.

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If not, it’s time to do some deep work and reevaluate your entire strategy. 

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2. Sales

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Evaluate your sales process from initial contact to closing. Is there a stage where potential clients tend to drop off? 

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Identify key patterns and implement a new follow-up strategy or refine your pitch to address any gaps.

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3. Operations

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Review your internal processes for efficiency. Is there a recurring bottleneck that slows down your operations? Is it time to expand the team so you can focus on more revenue-generating activities? 

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Choose one process that you can streamline or automate to reduce time wasted and improve workflow.

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4. Finance

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What’s the current state of your financial health? Are there expenses that aren’t giving you a good return? 

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Set up a meeting with your financial advisor to discuss optimizing your budget and investment strategies to better cushion the business for future market shifts.

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Conduct this audit (and be brutally honest with yourself).

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We get so in the thick of it in the day to day stuff, we forget to zoom out and diagnose the little things that are essentially infecting the entire operation.

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While the market keeps doing its dance, I’m staying one move ahead with each step it takes. 

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- Amir 

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P.S. We’re running back our highly acclaimed Virtual GrowthCon on May 1st. It’s fully virtual and we’re putting together a program that’s going to help you master ALL these pillars of business. You in?

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