The 5-step system you should apply to anything in business >>>

I know I preach about having dialed-in systems and proven processes for various verticals in the LO business…

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And I really do, don’t get me wrong.

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But I also have a 5-step system that can encompass multiple aspects. 

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It works for closing deals. 

It works for client acquisition. 

It works for expanding your network. 

Hell it can even work for dating if you apply it the right way.

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But in the context of our LO Launch Letter, it’s helped my companies close over $100M in sales.

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And I’m gonna let you steal it from me today for free.

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You ready?

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Step 1: Contact

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Reaching out is the first step. 

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Identify where your ideal audience spends their time online. 

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Engage with their content, and when the moment feels right, send a friendly direct message. Maybe like a few posts, comment on a few stories, then slide into the DM.  

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The key here is to make massive contact in mult-channeled ways (call, email, DM, snailmail, etc). 

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And quantifiably: there has to be 30x POCs (points-of-contact) daily. 

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Now if you’re eager to move things along, don’t hesitate to reach out immediately.

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Step 2: Rapport

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Building a connection is crucial. 

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Start with a genuine compliment and engage in a meaningful conversation. 

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This helps ease any tension and paves the way for a smoother closing process. 

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However, don’t linger too long—once you’ve established a good rapport, transition to the next step. 

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Remember, the best rapport builders get past surface level talk:

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Level 1: news, weather, sports. 

Level 2: friends, family, work

Level 3: pains

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Nobody wants to be pen pals and have fake friend zone conversations in business conversations. 

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Step 3: Discovery

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This step is the cornerstone of the formula. 

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Dedicate a significant portion of your time here. 

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Ask insightful questions to understand their needs, desires, and pain points. 

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Always start with people’s starting point, their origin story, this is where you learn about their professional journey. Everybody has an invincible sign around their neck that says: “make me feel important”

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This information is invaluable as you move forward.

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Step 4: Close

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Be honest about your capabilities. 

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If you can’t help someone, let them know ASAP. 

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If you can, use the insights gathered during discovery to present your solution. 

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Approach this with preparation, authenticity, and confidence.

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Ask for what you want clearly and concisely. 

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“...do you have any reservations in referring me your next buyer?”

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Step 5: Flow

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The relationship doesn’t end after the sale – if you operate like that, you’re in big trouble.

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It’s about entering the “Flow Stage” which is essentially when you follow up forever. 

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Keep in touch without being pushy. 

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Regularly check in to stay top of mind and maintain trust.

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Flow is forever follow up. 

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—

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See all of the above? Simplicity and intent are key here. 

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No tricks, no gimmicks. 

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It’s the KISS method, if you will… “Keep It Simple Stupid”.

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Adapt this formula to suit your goals and execute it consistently.

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Mastery comes with practice.

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I hope you find this 5-step formula as beneficial as I have. 

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Implement it, refine it, and watch your results LAUNCH 🚀🚀🚀

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