If you’ve been in the LO game for a while, you know all about the importance of networking and partnerships.
Right now, you’re probably thinking, “Yeah, yeah, I get it. Build connections, yada yada yada…”
But here’s the deal: I’m not talking about some superficial ‘grab a coffee and trade business cards’ kind of partnerships.
I’m talking about building strategic alliances that will not just keep your pipeline flowing, but will also elevate your game in ways you never thought possible.
Quality AND Quantity.
Let’s be real—referrals are the lifeline of our business.
You can have all the marketing in the world, but a solid, consistent flow of referrals?
That’s where the magic happens.
By aligning yourself with the right Realtors, Financial Advisors, even your past clients (my business partner Justin Lopatin did a whole national masterclass on this not too long ago, ask me about it, I’ll shoot you the replay) you’re setting yourself up to be the go-to person for their client needs.
This is about building a network where everyone wins, not just you.
So here’s how you start:
Never judge a book by it’s cover OR by it’s first or last chapter.
You will need to meet a lot of people and through hard skills (discovery questions, listening, etc.) and soft skills (emotional intelligence, intuition, etc.), you will know which Realtors (for example) to place on different frequencies of flow aka follow up.
I meet some Loan Officers that check every Realtors’ MMI production before prospecting them.
But, the problem with that is many awesome Realtors do NOT put their production in the personal names but in their Team Leads’ production.
Some Realtors are newer but will be future superstars.
You want people who hustle as hard as you do, who are serious about their business, and who align with your values.
Look, not all referral partners are worth your time.
Matter of fact, I have a saying:
Treat people fairly with your time, but not equally.
Get out of the scarcity mindset and step into a giving mentality…
BUT be cautious.
See, there are three types of people:
Takers: people that believe that in order to win, others must lose, so they take as much as possible while returning as little as possible.
Matchers: people that strive for an equal balance of giving and taking, though reciprocal in nature, they generally keep score of favors.
Givers: people that help others without expecting anything in return.
Put all your energy into the Givers, but you’ll have to get burned a few times to build that soft skill of intuition.
Some takers are disguised as Givers.
Share your insights, provide valuable market updates, or even offer to co-host a seminar that brings value to their clients.
The goal is to be seen as a resource for Taker and Matchers, but to give referrals and opportunities to your Givers.
This isn’t a ‘one and done’ deal.
If you want to stay top of mind, stay at the top of their inbox.
Shoot a quick “thinking of you, anything I can do for you?” text, share a short market update, or connect them to someone.
These small but consistent touches make a big difference in maintaining strong, productive partnerships.
Deploy these 3 though processes into your business, and watch your numbers boost.
One of our GO! Coaching members took this seriously and decided to go all in with just three top-tier realtors.
No more spreading themselves thin.
She focused, provided value, and guess what?
Her time is being much better invested.
That’s what happens when you take the time to build the right relationships the right way.
So here’s what I want you to do:
Take a good long look at your current network.
Are you really maximizing your partnerships?
Set a goal this month to reach out and offer value to two new potential partners.
This isn’t just about short-term gains; it’s about creating a sustainable business model that supports you now and in the future.
LessssGO!
Amir
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