How to crush your Realtor prospecting calls

Let’s be honest, you probably dread picking up the phone to call on Realtors. 

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They all know the motive behind the initial pleasantries and ass kissing is because we want their business.

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Call reluctance is real, BUT…

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It does NOT have to be this way. 

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And in today’s LO Launch Letter, I am going to show you how to crush your Realtor prospecting calls. 

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You will go into these calls feeling excited and confident, while winning the respect of your Realtors.  

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Yes, you read that correctly: “...feeling excited and confident, while winning the respect of your Realtors”

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But, before I give you the secret sauce, keep this in mind:

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In order to add value, you must be of value. 

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Realtors are a large source of business for many Loan Officers. 

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Many homebuyers should start their home search with Loan Officers first, but unfortunately, most don’t.

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So, as Loan Officers, we must procure, prospect and retain new and active Realtors if we want to grow. 

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[In a future newsletter, I’ll share how to diversify your lead sources with direct-to-consumer strategies and Financial Advisors]

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So, we have to pre-suade before we persuade. 

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Over the past several years, I create “Realtor Value Bombs” (RVBs for short) that are sent out every Saturday morning (similar to this LO Launch Letter). 

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It’s not really a newsletter like this, but more of a hyper abbreviated newsletter that gives my Realtor target audience one powerful business building nugget. 

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Because let’s be honest (I am whispering this next sentence): 

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Most Realtors are super scatterbrained and will not read long, boring, complicated newsletters from Loan Officers (I mean, would you?). 

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They want the goods quickly. 

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So, what are the goods? What is this the Realtor Value Bomb?

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Instead of talking about it, let me show you one from Shawn Kaplan. 

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Shawn is a top producing Branch Manager in Tennessee that is also one of the many incredible coaches at GO! Coaching. 

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Check it out:

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He sent this in an email to all his Realtors through his CRM, and it serves as a talking point on his 3 hour Monday morning power hour to over 40 Realtors. 

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Sales is so much about confidence and sending these in advance of your Realtor phone prospecting sessions will separate you from the pack. 

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AND you can also use these to create social media content on your general feed, your private Realtor FB group, or your Realtor IG broadcast channel.

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You do have a private Realtor FB group and/or an IG broadcast channel right?

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Okay, one step at a time.

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Here are your action steps for today:

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Plan to start sending these twice a month and gradually move to weekly. 

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But send on Saturday or Sunday mornings as those times have the highest open rates. 

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Watch how many more Realtors pick up your calls moving forward and start to refer you. 

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Let’s GO!

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- Amir

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Whenever you’re ready, here’s how I can help you!

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• Book a call to speak with one of our advisors about joining the Growth Only Community.
• Join our Facebook group for Top Producing Modern Loan Officers.
• Connect with me on social! 

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