As we sloooowly shift from the holiday spirit and back into business mode…
…you’re probably seeing a whole lot of “a year in review” and “2023 recap” stuff.
Hot take: let’s move forward.
Yeah, 2023 definitely tested our patience and perseverance.
I was there, you were there, we all know it.
We’ve beaten that issue to death – why waste time throwing it a funeral?
I rather look ahead. So that’s what I’m gonna do.
Now if you received my last LO Launch Letter, you got a copy of my goal setting system and hopefully have filled it out by now.
(If you haven’t, look for it in your inbox because you’re WAY late on that)
But I don't want to talk about KPIs and goals right now. I wanna talk about themes I want to see in 2024.
Here are the 3 main ones I encourage you to adopt:
1. High LTD Ratios
The main distinguishing factor between ultra successful people and not is that the former keeps a high Learn-to-Do ratio. I always joke that I run laps around MBAs (even though I barely graduated high school and skipped college) because most of them are over-educated and overthink everything, while I do more.
2. Embrace New Tech
Digital competency is real. If you want to be omnipresent, meeting and converting potential clients wherever they are, then you have to integrate tech into your business.
3. Study People First, Products Second:
You're not in the mortgage business; you're in the building relationships business. Your job is to bridge the gap between the borrowers and lenders. There may be a “tech takeover” in our industry, but relationship building is still pivotal and best done person to person. Never lose sight of that.
Now before I wrap it up, I want to remind you:
Q1 can make or break everything for you.
That said, use that goal setting sheet and hold yourself accountable to the game plan you created.
I’ll be circling back in Q2 for a much needed reality check.
In the meantime, let’s tap into that “LTD” theme…
On January 9th at 2pm EST, I’m hosting a free masterclass where I’ll be showing you how to tap into the #1 referral source of 2024…
And no, it’s not Realtors.
With four predicted rate drops for 2024, hundreds of thousands of people who got screwed with 8% rates are going to turn to their Financial Planners for refinancing guidance, and most of all…
REFERRALS to Loan Officers who like you can find a better deal than their current terms.
I’m gonna give you my personal system for turning Financial Planners into some of our top referral partners.
I’ll also show you the 3 best places to "find" Financial Planners and my unique outreach method.
>>> Secure my free spot now
These strategies alone could 2X your business this year, if you do it right.
But just know we’re limiting capacity due to the value of this information, so don’t miss your chance.
>>> Sign me up
LFG,
Amir
P.S. Remember, if you hit a plateau during Q1, the best strategy is to step back, look at the bigger picture, and come up with a new plan. Which you don’t have to do alone, so:
Whenever you’re ready, here’s how I can help you!